It all begins with an idea.

A Father-Son Journey.

We launched NO CAP! Soda Pop to fill the gap in the market for a soda that not only tastes amazing but also inspires every sip towards a healthier lifestyle.

We’re proud to challenge the norms of the beverage industry and provide a fun, flavorful, and health-focused alternative to traditional sodas.

Our journey is about more than just creating a product; it's about redefining the #NewSchool soda pop for the next generation. As underdogs in the world of soda pop, we cherish the opportunity to show what’s possible when passion, innovation, and a commitment to health come together.

Growing up in a household where beverage was the norm, we have seen firsthand the impact of dedication and creativity in the industry.

This is our story and shared dream to redefine beverage for the next generation.

We believe the #NextGen #NewSchool of soda pop is here.

— Sam Wilson & Vinny Wilson